Set 30 years after the emergence of the emergence of pyrokinetic humans called Burnish. The movie follows Galo, a firefighter who as part of Burning Rescue, fights against blazes started by the burnish. After going against orders to take out Burnish separatist leader Lio, Galo finds himself a national hero, but eventually finds that the nature of the Burnish isn't as black and white as he's been lead to believe.
Hiroyuki Imaishi and produced by studio Trigger, the film definitely feels like a natural progression of the approaches, styles, and craft honed by a team whose work originated with studio Gainax on tonally similar material like FLCL and Gurren Lagann. The movie is filled with dynamic visuals and engaging action aplenty, but its plot often takes a back seat to the style and action and the ending becomes so action heavy it borders on exhausting.
Much like Gurren Lagann the movie has an approach that feels self aware and lovingly mocks the tropes found in shonen and mecha anime. Galo is a very familiar Maverick type protagonist who doesn't follow the rules and is more prone to action than thought or planning. Likewise Burnish rebel Lio is a very familiar melancholy stoic but strangely enough his character feels like it's played relatively straight. The movie alternates between over the top humor and apocalyptic action and for the most part it uses its jarring tones to its advantage to create an engaging viewing experience reminiscent of its usage in Gurren Lagann.
The movie unfortunately has some drawbacks to it. At a length of just under two hours the movie feels way too long to justify itself, especially with a third act which consists of nearly a half hour worth of non stop back to back action sequences. The action is well done and beautifully animated, but once it starts it never stops and it does become a bit much. The movie also piles on revelation after revelation over complicating the narrative. In many ways Promare's plot feels better suited to a TV series because if it had more breathing room for its story some of these revelations and heel turns seen in the film might've been able to carry more weight.
Promare is a case of style over substance, but its so stylish and so energized that it makes up for a cluttered, chaotic and confusing narrative. It's a showcase for some of the most dynamic and visually interesting animation one can recall seeing in an anime film and makes a welcome viewing for any anime fan in spite of its flaws.
Review by IonicBreezeMachine from the Internet Movie Database.